Ford transforms to "One Ford"
- New small car offensive
By Staff Report
Published: July 24, 2008
Updated: July 24, 2008
FORD ACCELERATES TRANSFORMATION PLAN WITH SMALL CAR
OFFENSIVE, MANUFACTURING REALIGNMENT
- Ford adding new fuel-efficient small cars and crossovers
to North American product lineup
- Six European small vehicles coming to North America from
global B-car and C-car platforms
- Three large truck and SUV plants converting to small
cars; retooling begins this December
- Ford, Lincoln and Mercury lineup to be almost completely
upgraded by end of 2010
- Ford plans to be the best or among the best in fuel
economy with every new product in its segment
- Hybrid vehicle production and lineup to double in 2009
- Capacity for North American four-cylinder engines to
double by 2011
- Ford, Lincoln and Mercury confirmed in company’s North
American brand portfolio

Ford Motor Company today announced a significant
acceleration of its transformation plan with the addition of
several new fuel-efficient small vehicles in North America and
a realignment of its North American manufacturing.
The actions represent a considerable shift in Ford’s
North American product plans and investments toward smaller
vehicles and fuel-efficient powertrains in both the near- and
mid-term in line with rapid changes in customer buying
preferences.
In addition to bringing six small vehicles to North America
from the company’s acclaimed European lineup, Ford is
accelerating the introduction of fuel-efficient EcoBoost and
all-new four-cylinder engines, boosting hybrid production and
converting three existing truck and SUV plants for small car
production, beginning this December.
“We continue to take fast and decisive action
implementing our plan and responding to the rapidly changing
business environment,” said Ford President and CEO Alan
Mulally. “Ford is moving aggressively using our global
product strengths to introduce additional smaller vehicles in
North America and to provide outstanding fuel economy with
every new product.”
Mulally said the company is more focused than ever on its
transformation plan, which calls for:
- Aggressively restructuring to operate profitably at the
current demand and changing model mix
- Accelerating the development of new products that
customers want and value
- Financing the plan and improving the balance sheet
- Working together effectively as one team, leveraging
Ford’s global assets
“The progress we have made in working together to create
a ‘One Ford’ global enterprise during the past two years
gives us a unique competitive advantage in today’s
environment,” Mulally said. “We are in a stronger position
than ever to leverage Ford’s global assets to address the
North American business environment. We also are building on
the past few years of progress in continuously improving our
quality, reducing our cost structure and introducing strong
new products.”
Aggressively Restructuring
Ford will convert three existing North American truck and SUV
plants for small car production, with the first conversion
beginning this December.
The moves are in addition to Ford’s announcements in May
and June that it is reducing its North American production
plans for large trucks and SUVs for the remainder of 2008, as
well as increasing production of smaller cars and crossovers.
“We are transforming Ford’s North American
manufacturing operations into a lean, flexible system that is
fully competitive with the best in the business,” said Mark
Fields, Ford president of The Americas. “We remain committed
to matching our capacity with real consumer demand, and we are
equipping nearly all of our assembly plants with flexible body
shops, ensuring we can respond quickly to changing consumer
tastes.
“In addition, we are adding four-cylinder engine capacity
to meet the growing consumer demand, while expanding
production of our new EcoBoost engines, six-speed
transmissions and other fuel-saving technologies,” Fields
said.
Among the manufacturing realignment actions:
- Michigan Truck Plant in Wayne, Mich., which currently
builds the Ford Expedition and Lincoln Navigator full-size
SUVs, will be converted beginning this December to
production of small cars derived from Ford’s global
C-car platform in 2010.
- Production of the Ford Expedition and Lincoln Navigator
will be moved to the Kentucky Truck Plant in Louisville,
Ky., early next year.
- Cuautitlan Assembly Plant in Mexico, which currently
produces F-Series pickups, will be converted to begin
production of the new Fiesta small car for North America
in early 2010.
- Louisville (Ky.) Assembly Plant, which builds the Ford
Explorer mid-size SUV, will be converted to produce small
vehicles from Ford’s global C-car platform beginning in
2011.
- Twin Cities (Minn.) Assembly Plant – which was
scheduled to close in 2009 – will continue production of
the Ford Ranger through 2011 to meet consumer demand for
the compact pickup.
- As previously announced, Kansas City Assembly Plant this
year will add a third crew to its small utility line for
the Ford Escape, Escape Hybrid and Mercury Mariner and
Mariner Hybrid.
In tandem with the realignments, Ford will continue to
offer targeted hourly buyouts at its U.S. plants and
facilities, working with the UAW to secure competitive
employment levels. Ford also said it remains on track to
reduce salaried-related costs by 15 percent in North America
by Aug. 1.
Ford North America still expects to reduce annual operating
costs by $5 billion by the end of 2008 – at constant volume,
mix and exchange, and excluding special items – compared
with 2005. In addition, the company said it plans to continue
to reduce structural costs beyond 2008.
The company also confirmed Ford, Lincoln and Mercury will
remain in its North American brand portfolio. Ford said it
will work with its dealers to broaden and accelerate its
dealer consolidations, which will result in a dealer network
that reflects the changing industry size and model mix.
Ford also updated its current North American planning
assumptions, which include:
- U.S. economic recovery to begin by early 2010
- U.S. industry sales to return to trend levels as the
economy returns to health
- Product mix changes are permanent, but some recovery
will occur from the current share-of-industry for
full-size pickups – though not back to levels
experienced previously – as the economy and housing
sector recover
- Oil prices to remain volatile and high
- No near-term relief from current level of commodity
prices
- About 14 percent U.S. market share for Ford, Lincoln and
Mercury brands
Accelerating New Products
Ford is adding several new North American products in the
near- and mid-term, and shifting from a primary emphasis on
large trucks and SUVs to smaller and more fuel-efficient
vehicles. By the end of 2010, two-thirds of spending will be
on cars and crossovers – up from one-half today.
“We are accelerating the development of the new products
customers want and value,” Mulally said. “We sell some of
the best vehicles in the world in our profitable European and
Asian operations, and we will bring many of them to North
America on top of our already aggressive product plans.”
The new products include six European small vehicles to be
introduced in North America by the end of 2012. Ford’s
acclaimed European products are set apart by their world-class
driving dynamics, exciting design and outstanding quality.
“While we have no intention of giving up our longtime
truck leadership, we are creating a new Ford in North America
on a foundation of small, fuel-efficient cars and crossovers
that will set new standards for quality, fuel economy, product
features and refinement,” Fields said.
The Ford, Lincoln, Mercury line will be almost completely
upgraded by the end of 2010, including:
- 2009 Ford F-150, on sale in late fall with the most
capability, most choice and most smart features of any
full-size pickup, and with more than a 7 percent fuel
economy improvement
- 2010 Ford Fusion, Mercury Milan, Lincoln MKZ sedans, on
sale in early 2009, with Fusion’s and Milan’s
four-cylinder fuel economy expected to top Honda Accord
and Toyota Camry
- 2010 Ford Fusion Hybrid and Mercury Milan Hybrid,
beginning production late this year and on sale in early
2009 – with fuel economy expected to top the Toyota
Camry hybrid
- New Ford Mustang – coupe, convertible, and glass-roof
models – in early 2009
- New Ford Taurus sedan – with EcoBoost engine and even
more advanced safety and convenience technologies – in
mid-2009
- New European Transit Connect small multi-purpose van in
mid-2009
- New Lincoln seven-passenger crossover – with EcoBoost
engine – in mid-2009
- New European Ford Fiesta, in both four- and five-door
versions, in early 2010
- New European Ford Focus, in both four- and five-door
versions, in 2010
- New Mercury small car in 2010
- New European small vehicle that will be a
“whitespace” entry in North America in 2010
- Next-generation Ford Explorer – with unibody
construction, EcoBoost, six-speed, weight savings and
improved aerodynamics for up to 25 percent better fuel
economy – in 2010
With every new product, Ford expects to be the best or
among the best for fuel economy. This is aided by one of the
most extensive powertrain upgrades ever for Ford. By the end
of 2010, nearly all of Ford’s North American engines will be
upgraded or replaced. In addition, within two years, nearly
all of Ford’s North American lineup will offer fuel-saving
six-speed automatic transmissions.
The improvements build on several Ford fuel economy leaders
today, such as:
- 2009 Ford Flex, which is the most fuel-efficient
standard seven-passenger vehicle on the market, topping
the 2009 Honda Pilot
- 2009 Ford Focus, with highway fuel economy of up to 35
mpg – better than the smaller 2008 Honda Fit and 2009
Nissan Versa SL and a key reason Focus retail sales are up
50 percent
- 2009 Escape, with a new 2.5-liter four-cylinder engine
and six-speed transmission delivering best-in-class
highway fuel economy of 28 mpg – ahead of Toyota RAV4
and Honda CR-V
- 2009 Ford Escape Hybrid, delivering 34 mpg in the city
and 31 mpg on the highway, making it the most
fuel-efficient utility vehicle available
Coming in 2009 are the first applications of Ford’s new
EcoBoost engines. EcoBoost uses gasoline turbocharged
direct-injection technology for up to 20 percent better fuel
economy, up to 15 percent fewer CO2 emissions and superior
driving performance versus larger-displacement engines.
EcoBoost V-6 engines will be introduced on several vehicles
next year, beginning with the Lincoln MKS and Ford Taurus
sedans, and Ford Flex crossover. Four-cylinder EcoBoost
engines will debut in 2010 in both North America and Europe.
Ford will offer EcoBoost on more than 80 percent of its North
American lineup by the end of 2012.
Ford also plans to double capacity for North American
four-cylinder engines to more than 1 million units by 2011, to
meet the consumer trend toward downsized engines for fuel
economy. The smaller engines will deliver significant fuel
savings.
In addition, Ford plans to double its hybrid volume and
offerings next year – and is looking to expand further going
forward. Production of the all-new 2010 Ford Fusion Hybrid and
Mercury Milan Hybrid begins in December – with fuel economy
expected to top the Toyota Camry hybrid.
With these new models, the Ford Escape Hybrid – now in
its fifth year of production – and the Mercury Mariner
Hybrid, Ford will offer four hybrid vehicles. That will make
Ford the largest domestic producer of full hybrid vehicles in
North America, second only to Toyota in sales volume.
Ford also is introducing six-speeds with PowerShift that
offers the fuel economy of a manual transmission and
convenience of an automatic; start-stop engines that shut off
when the vehicle stops; electric power steering; direct
injection, and Twin Independent Variable Cam Timing engines.
These technologies will be progressively introduced within the
North American lineup by 2012.
“One Ford”
Driving Ford’s product transformation is the company’s
“One Ford” global product development vision, which will
deliver more vehicles worldwide from fewer core platforms,
further reduce costs and allow for the increased use of common
parts and systems.
In the next five years, Ford will build more than 1 million
vehicles a year worldwide off its global B-car platform and
nearly 2 million units worldwide off its global C-car
platform.
“Ford is investing most where consumer growth is taking
place – and that’s in highly fuel-efficient global small
cars,” said Derrick Kuzak, Ford group vice president of
Global Product Development. “One of every four vehicles in
the world today is a ‘C’ or Ford Focus-sized vehicle, and
we expect the segment to grow more than 20 percent to 6
million units in North America and 25 million worldwide by
2012. We see similar strong growth in the B-segment, where the
Fiesta competes.”
With Ford’s global product development plan, all of the
company’s vehicles competing in global segments will be
common in North America, Europe and Asia within five years. In
addition to B- and C-sized small cars, the company’s Fusion-
and Mondeo-sized C/D cars and utilities will be common
globally. The same will be true for commercial vans.
Ford said it is uniquely positioned to take advantage of
its scale, already acclaimed global products and the strength
of the Ford brand around the world to respond to the current
changing marketplace and to begin to grow profitably. The
company said its success in growing market share and profits
with smaller, more fuel-efficient vehicles in Europe is now
the template around the world.
“We remain absolutely committed to creating an exciting,
viable Ford going forward – and to transforming Ford into a
lean global enterprise delivering profitable growth over the
long term,” Mulally said. “We continue to make progress on
every element of our transformation plan, and we are taking
decisive steps in the near term to ensure our long-term
success.”
Speeding down memory lane: Area resident was
part of original staff for Shelby American race team
By Dana Cole
Herald/Review
Published on Tuesday, July 22, 2008
SIERRA VISTA — For Susan Warne, stepping into that museum
of vintage race cars was like being whisked back into the
1960s.
The meticulously displayed collection of Shelby Cobra,
Shelby GT 350 and Ford GT 40 cars brought back memories of
her days as a member of the Shelby American team.
Advertisement
Susan Warne donated her 1960s Cobra jacket to the
Shelby American Collection Museum in Boulder, Colo.
The famous race car is Warne’s passion, having
worked for the racing team in California. (Ed
Honda•Herald/Review)
(Use arrows above to view more photos)
The Shelby American Collection, a museum in Boulder, Colo.,
is a tribute to racing legend Carroll Shelby, the cars that
dominated racing in the ’60s and the Shelby American
racing team. To this day, Shelby’s Cobra race cars are
hailed as one of the fastest production cars ever made.
Warne visited the museum in May. In her possession were old
photos of her days as a Shelby team member and her Cobra
team jacket, which she presented to museum owner, Bill
Murray. The jacket is now on display, next to the one worn
by Shelby’s top racing driver and competition manager Ken
Miles, someone Warne worked closely with while at Shelby
American.
“I walked into the museum and was immediately struck by
how authentic it was,” Warne said. “Bill (Murray) has a
fantastic shop with everything you would need to restore the
cars to perfection. He sees to every detail of the
restoration process.”
Summing up her two years with Shelby American as “an
amazing time with an amazing group of people,” Warne is
full of stories about working for Carroll Shelby and his
crew of drivers, mechanics and support staff.
“When Shelby started production of the Cobra in 1962, I
don’t think anyone on his team had any idea they would be
making history,” Warne lamented. “Our mission was to win
races and that’s exactly what we did. Boy, did we win
races.”
As a race car enthusiast, Murray remembers falling in love
with the Cobra the first time he laid eyes on the car in
1962.
“It didn’t take long for the Cobra to become ‘the car
to beat in the United States Road Racing Series,’ ”
Murray said.
Wanting to preserve Shelby American automobiles and convey
the team story to the public, Murray and a handful of race
car collectors opened the museum nearly 14 years ago. Utah
Jazz basketball team owner Larry Miller is one of the museum
owners, as well as Steve Volk, Tom Benjamin and Bill
Murray’s brother, Dave.
Since the museum’s collection includes historical records,
memorabilia, trophies, driving and crew uniforms and other
collectibles, Murray is always interested in learning more
about the people who made the Shelby American team the
legend it is today. So when he got a call from a lady named
Susan Warne, someone who claimed to be secretary to racing
great Ken Miles, he was immediately interested in meeting
her.
“Whenever we’re fortunate enough to meet another team
member, it’s an asset to our collection,” Murray said.
“Susan shared stories and experiences that gave us even
more insight about the Shelby racing team during an exciting
era.”
Working out of a tiny shop in Venice, Calif., Warne was part
of a dedicated group of racing enthusiasts, all focused on
the common goal of producing an American sports car capable
of winning in Europe, which meant defeating the Ferrari.
“They were an extremely tight-knit group of people and
they all worked very hard, but had fun doing it,” Murray
said, as he provided background about Shelby’s start-up.
“Throughout its production, the Cobra chassis was built in
England by AC Cars and air freighted to the United States.
It started in late ’61, when AC ran out of engines for
their cars. So Carroll Shelby came up with the idea of using
an American V8 engine in the European-style body, creating a
race car he would call Cobra. He had no money, but could
talk anyone into anything. After knocking on some doors, he
talked Ford into providing the engines.”
In 1962 Carroll Shelby, Ford Motor Co. and AC Cars began
construction on the first Cobra.
After a number of road tests and chassis modifications, the
Shelby Cobra made its debut race at Riverside in October
1962. While the Cobra enjoyed a half-lap lead early in the
race, a wheel hub break robbed Shelby American of a win in
its premiere event.
In 1963, the Cobras were competing in earnest, dominating
all of the United States Road Racing Championship and Sports
Car Club of America events. Also that year, driver Dan
Gurney won the Bridgehamptom 500 in a Cobra, the first
American driver to win a Federation International Automobile
race in an American car. Shelby American won the USRRC
manufacturer’s championship as well, to name a few of the
company’s early successes.
Warne started working for Shelby American in January 1964
after answering an ad in the Los Angeles Times.
“The ad said that a race car company was looking for a
secretary,” she said. “I was 20 years old and intrigued
by the prospect of working for a race car company.”
She applied for the position and was interviewed by three of
Shelby’s team members: competition manager and chief test
driver Ken Miles, chief engineer and fabricator Phil
Remington, and logistics coordinator Al Dowd.
The interview went well, and Warne became the racing
team’s new secretary.
“I worked most closely with Ken and Al,” she said. “I
started in January of ’64, right when they were launching
a serious racing campaign. It was just an amazing time, a
wonderful meeting of different people with an incredible
range of skills.”
Warne joined the team just as Shelby’s Cobra coupe was
being pushed to completion, with plans of having the car
ready for its debut race in Daytona that February. She
remembers working out of that tiny shop in Venice, a place
bustling with activity and literally bursting at the seams.
“Working with those people in that shop, with that level
of talent, was an experience I’ll never forget,” Warne
said. “We were a family. It’s almost impossible to
describe what went on there, but it was a fun, intense
experience.”
Traveling to France in June 1966 for the 24 Hours Le Mans
was a highlight for Warne. It was a race where Henry Ford
watched as three of Shelby’s Ford GT 40s finished one, two
and three. In one of racing’s most controversial finishes,
Bruce McLaren was declared the Le Mans winner, when many
believe that Ken Miles actually won the race.
Instead, Miles was declared as the second-place finisher.
The victory in Le Mans would have given Miles the greatest
achievement in road racing history, as he won the 24 Hour
Daytona Continental in January and the Sebring 12 Hour in
March. A Le Mans win would have been equivalent to horse
racing’s Triple Crown, Warne said.
About six weeks after the Le Mans, Miles was killed while
testing an experimental version of the GT 40 at Riverside
Raceway.
The Cobra was in production from 1962 through 1967. During
that time, Shelby built a total of 1,011 of the cars.
“In 1964 the Shelby American team had already conquered
the United States racing events,” Murray said. “They set
their sights on conquering Europe in 1965. And after winning
the world championship in ’65, they stopped racing the
Cobra as a team.”
After that, Shelby American shifted its focus to the GT 40s.
Warne was with Shelby American for 2 1/2 years. She left the
company in the spring of 1966 after production moved from
the Venice shop to a much larger facility at the Los Angeles
airport.
Warne believes the company lost some of its magic after
moving from the cramped shop.
In the forward of a book compiled by photographer Dave
Friedman, Shelby wrote the following: “I think we had the
finest group of people ever gathered together in one small
company. We were very close, all friends, and most of us
stay in touch today. Our Venice operation was special, and
when we moved to the airport in 1965, the true spirit of
Shelby American died and we lost a lot of good people.”
In Reversal, Ford Veers From
SUV's
By Bill Vlasic
July 22, 2008
DEARBORN,
Michigan: Ford Motor, which devoted itself for
nearly 20 years to putting millions of Americans into big
pickup trucks and sport-utility vehicles, is about to
drastically alter its focus to building more small cars.
The struggling automaker, reacting to what it sees as a
rapid and permanent shift in consumer tastes brought on by
high gas prices, plans to unveil its new direction on
Thursday, when it will report quarterly earnings.
Among the changes, Ford is expected to announce that it
will convert three of its North American assembly plants from
trucks to cars, according to people familiar with the plans.
And as part of the huge bet it is placing on the future
direction of the troubled American auto industry, Ford will
realign factories to manufacture more fuel-efficient engines
and produce six of its next European car models for the
United States
market.
The company will also end speculation about its Mercury
division by making the brand an integral part of its new
small-car strategy, according to these people, who spoke on
the condition that they not be quoted by name because of the
timing of the official announcement on Thursday.
| 2010
Boss Ford Mustang Retired before Hired |
|

Just when Ford
Mustang fans were getting a full head of
steam in the race
to nostalgic bliss, Ford steps in and
makes an announcement that the Boss Ford
Mustang is not one that we'll see into
production. PickupTrucks.com
recently reported that Ford is chopping
the program for the Boss V8, only
slotting it for the engine bays of the
Super Duty truck lineup.
The 2010
Ford Mustang isn't the only loser in
what could have been the Boss
reborn--the F-150
was also supposed to get the Boss
powerplant. Not now.
These Boss V8 engines
were supposed to be the deciding factor
in the heated domestic competition for
power between the Big 3 & Toyota
(all reputable truck sellers).
Now, with efficiency
(vs. power) being the buzz, coupled with
over $4 / gallon gas, Ford is making
Bold Moves again...but are they headed
in the right direction?
Mark Fields,
President of Ford of the Americas,
believes that there really isn't much
discussion more so than perhaps wishful
thinking. He claims that
"it's hard to axe something that
was never on the table to begin
with". Ah, but it was on the
table, Mark. On the table, mantle
piece, bookshelf, glass display, etc as
one of the most popular, powerful, and
recognizable faces of American
automobile history & culture.
|
Tuesday, May 27, 2008
Dealers worry that Mercury is a
goner
With no product in the
pipeline, Ford dodges questions about the
declining brand's fate.
Bryce G. Hoffman / The Detroit News
After enduring years of speculation about the
future of the Mercury brand, dealers are asking
Ford Motor Co. for a straight answer to a simple
question: Does Mercury have a future?
In February, members of the Lincoln Mercury
National Dealer Council asked Ford executives to
outline their strategy for Mercury. If it has a
future, they want to see the products. If it does
not, they want to know now so they can manage
their business accordingly.
According to dealers, Ford agreed. The Dearborn
automaker told them it would discuss the fate of
Mercury at a dealer meeting that was then planned
for April in Las Vegas. Company sources say no
such commitment was made.
Either way, Ford canceled that meeting. The
company is now planning a September meeting in
Detroit -- a meeting dealers hope will provide a
definitive answer to their question.
"The company is in (the) process of
developing a strategy and has committed to
communicating this plan to the Lincoln Mercury
dealer network in the fourth quarter," the
council said in a letter to its members dated
April 28. In private conversations with The
Detroit News, several Mercury dealers said they
have grown weary of carefully nuanced statements
from Ford executives like: "We have no plans
to kill Mercury at this time." But they
acknowledge that Ford is in a difficult position.
If Ford says that Mercury will not be killed,
dealers want to see the products to back that up.
The problem is that other than a hybrid version of
the Milan and a freshening of the conventional
model due out late this year, there are none. On
the other hand, if Ford admits that Mercury is
dead, it would deal another blow to the brand's
sales and invite lawsuits from dealers.
That is a risk Ford seems unwilling to take.
When asked to comment on the future of Mercury,
Ford spokeswoman Jennifer Flake would say only:
"We've been investing, and continue to
invest, in new Mercury product."
As proof, she pointed to the new versions of
the Milan but would not discuss any product plans
beyond those.
Pipeline is empty
"It's clear that there is no new product
for Mercury," said analyst Jim Hossack of
AutoPacific in Los Angeles. "The plan is not
to kill Mercury. The plan is to let it die."
The difference is significant, he said.
In 2000, General Motors Corp. unveiled a plan
to phase out its Oldsmobile brand over four years
and spent about $1 billion paying off dealers and
suppliers as a result. But Chrysler LLC, which
simply stopped producing Plymouths after it merged
with Germany's Daimler AG, managed to avoid much
of that cost, Hossack said.
People familiar with Ford's plans for the brand
say Mercury is dead, but are quick to add that
Ford has changed its mind about Mercury at least
half a dozen times during the past three years.
When Mark Fields took over as head of Ford's
North American operations in 2005, a review of
Mercury's viability was at the top of his agenda.
At the time, Ford concluded that the cost of
eliminating Mercury exceeded the cost of keeping
it, given that the rebadged Fords being sold as
Mercurys required little in the way of
re-engineering.
But the situation at Ford has gotten worse. The
automaker has been unable to stop its U.S. market
share decline, and overall sales have fallen with
the rest of the U.S. auto market.
Ford had some success with its efforts to
reinvent Mercury, bringing in customers who had
never before considered a Ford product --
particularly professional women. Yet Mercury's
sales have dropped more than 30 percent since
April 2006 and show no sign of improving.
Last week's announcement that Ford will miss
its goal of returning to profitability in 2009
underscores these challenges.
Ford CEO Alan Mulally has said publicly that
Mercury's role will diminish as Lincoln becomes
the dominant brand in the pairing. He has also
said that he thinks Ford can compete with just
Ford and Lincoln.
"Ford really needs to focus on Ford -- the
Ford brand," said George Magliano, director
of automotive research for Global Insight Inc.
"The issue is not just the volume. It's the
resources and the focus."
Dealers say Ford already is cutting back,
particularly when it comes to advertising. And
many dispute the idea they can survive as
stand-alone Lincoln stores.
Several, like Dave Knittel, general manager of
Charlotte County Lincoln Mercury in Florida, say
Mercury sales still account for more than half
their overall sales volume. He thinks Ford is
trying to force Ford and Lincoln Mercury dealers
to consolidate.
"It's planned obsolescence for us,"
he said.
|
Ford Press Release: 2008 Cobra Jet
Mustang
In 1968, Ford took the NHRA Winternationals by storm with
the Cobra Jet Mustang. Only 50 units were built and released
to Ford Dealers and Ford racers, and in its first
appearance, the Cobra Jet won.
Forty years after this historic event, Ford Racing is happy
to announce that they are exploring the development of a new
NHRA-legal race car - the 2008 Cobra Jet Mustang. Some
details of this exciting program have already begun to
surface, and we want to ensure you hear about it from us
first.
The 2008 Ford Racing Cobra Jet Mustang (FR500CJ) will be a
factory-built race car, ready for the drag strip with only
minor additional prep required. While details are
intentionally limited at this time, the following should
help you assess the product and its appeal.
Ford Racing Part Number: M-FR500-CJ
Program Intent:
- Provide a Mustang that is a true A Stock competitor
- 50 units initial build
- Off-road only (VIN replaced by serial number)
- Estimated pricing, $64,990 WD, $69,990 MSRP
- Model Year 2008 designation
- Build in December 2008, vehicles delivered February
2009
Vehicle Content:
- 400 hp (est.) 5.4L DOHC supercharged engine
- 6-speed manual transmission standard; optional
automatic TBD
- NHRA legal to 10.00 sec ETs
- NHRA Stock Eliminator legal interior
- Lightweight - 3,300 lbs (est.)
- Unique trim and appearance package
- Drag race wheel/tire combination
- Cobra Jet graphics package
Orders/Feedback:
- Vehicle orders should be placed with the Ford Racing
warehouse at 1-800-367-3786.
- Priority delivery will be given to orders of multiple
vehicles.
- Priority delivery will be given to orders of multiple
vehicles
- This order is a placeholder; dealers will not be
billed until delivery of the vehicle to the dealer
- An “off-road only” competition release will be
required prior to delivery of a Cobra Jet to the dealer
- Only 50 units are under consideration for 2008, so
dealers are encouraged to submit their orders before
June 30. Delivery will be prioritized based on order
entry date.
The Cobra Jet Mustang (M-FR500-CJ) joins Ford Racing’s two
successful road racing Mustangs, the M-FR500-C and
M-FR500-S, as turn-key race cars available only from Ford
Dealers. We encourage you to take advantage of this unique
opportunity to help rewrite history by ordering and
campaigning this new race car.
Ford’s
Peter Horbury: "We have a car which I think is
more suitable for the times than the Challenger and
the Camaro."
In an environment in which a
big car might be viewed as a gasoline hog, Ford
Motor Co.'s intention to make the next-generation
Ford Mustang look smaller may be politically
correct.
"We have a car which I think is more suitable
for the times than the Challenger and the Camaro,"
said Peter Horbury, Ford Motor's North American
design director. "Especially the
Challenger--it is a huge car when you see it on
the road."
The restyled, re-engineered 2010 Mustang goes on
sale early next year.
The 2008 Dodge Challenger SRT8 went on sale this
spring.
Overall, the Challenger is 10.1 inches longer and
1.8 inches wider than the 2008 Mustang. The
dimensions of the 2010 Chevrolet Camaro have not
been released, but the Camaro concept is 1.4
inches shorter and 5.7 inches wider than the 2008
Mustang.
Speaking of the 2010 Mustang, Horbury said the
overall length and width are the same as those of
the 2008 Mustang
"By cleverness in design, we've been able to
make it look like the wheels are further out,
further forward and further rearward,"
Horbury said during an interview at a Ford event
last month in New York.
"The center line is the longest part" of
the next Mustang, he said, "and the widest
part of the car is the middle. From there on, you
can tuck it in and bring the apparent size
down."
|
Watch Out for Old Tires
By Larry Carley c2007
.
Recent news reports about old tires failing has
experts asking if tires should have expiration
dates the same as many other products. Why?
Because old tires are failing and killing people!
In a letter released September 22, 2003, a
private safety group called Strategic
Safety asked the National
Highway Traffic & Safety Admin. (NHTSA) to
investigate the problem of tire aging. The group
says they have documented at least 20 accidents
caused by old tires blowing out, 10 of which
resulted in fatalities. Most of the lawsuits
involving these tread separation accidents have
been on tires that were six or more years old.
The group says the NHTSA should have a new rule
requiring tire manufacturers to put expiration
dates on all new tires.
REPLACE OLD TIRES
Strategic Safety says based on their findings, motorists
should replace tires that are more than ten (10)
years old, including ther spare tire.
(Note: In Europe, vehicle manufacturers
typically recommend replacing tires that are more
than six (6) years old.)
The group also says tire retailers should NOT
sell tires that have been in storage for more than
six years since the date of manufacture.
Tires deteriorate over time, even if they are
not used or driven on. The tires may appear to be
in like-new condition on the outside, but inside
the rubber is slowly deteriorating. This may
dangerously weaken the tire and increase the risk
of a blowout at high speed or during hot weather.
In one such incident, the owner of a 1964
Sunbeam Tiger was returning from an antique car
show. The tires only had 4,000 miles on them and
looked good as new on the outside, but the tires
were 11 years old. On the way home, one of the
tires blew out causing the car to crash. The
passenger suffered permanent brain injuries as a
result of the accident.
This 15 year old tire was rotten and failed at 70
mph on the highway. Fortunately, the driver was
able to maintain control of the vehicle and did
not crash. Others have not been so lucky.
Another view of the same tire. You can see how
rotten this tire was and how easily it just fell
apart.
NO TIRE EXPIRATION DATES
The Rubber
Manufacturers Association, to which tire
manufacturers belong, has responded by saying tire
expiration dates may be hard to determine because
there are so many variables that affect tire
aging. "It's not so simple to just slap a
date on it," said Dan Zielinski, a spokesman
for the Rubber Manufacturers Association.
Zielinski said a discussion of expiration dates
would be worthwhile, but said NHTSA should not act
without collecting some solid scientific evidence.
Zielinski said tire manufacturers worry that
consumers wouldn't pay any attention to the an
expiration warning anyway and would not replace
old tires with new ones. "People might think,
'Here's the tire industry trying to get us to buy
more tires by stamping a date on them,'" he
said.
NHTSA issued new tire performance standards in
June 2003 but put off an aging test because
experts couldn't agree on how to conduct such a
test. NHTSA spokesman Rae Tyson said the agency
hopes to have a new proposal on tire aging at some
point in the future.
Tire makers say expiration dates would
complicate their distribution systems because new
tires often sit on shelves for two years or more.
They also say tires vary in chemical makeup, so
one expiration date would not fit all tires. The
National Highway Traffic Safety Administration
says additional research is needed to come up with
an appropriate aging test for tires.

Click photo to see larger image of date code
DETERMINING TIRE DATE CODES
How old are the tires on your vehicle? The date
of manufacture is indicated by the last group of
digits in the DOT manufacture code on the sidewall
of the tire. The number is often stamped in a
recessed rectangle. The DOT code tells who
manufactured the tire, where it was made and when.
The last group of digits in the code is the date
code that tells when the tire was made.
Before 2000, the date code had three digits.
Since 2000, it has had four. The first two digits
are the week of the year (01 = the first week of
January). The third digit (for tires made before
2000) is the year (1 = 1991). For most tires made
after 2000, the third and fourth digits are the
year (04 = 2004).
In the photo above, the date code is 8PY806.
The 8PY is a manufacturing shift code, and the
date the tire was actually made was 0806, which is
the 8th week (08)in the year 2006 (06).
The date of manufacture is essential
information for car owners and tire buyers because
tires deteriorate even if they are not used.
European automobile manufacturers recommend
replacing ANY tire that is more than six (6) years
old, including the spare tire. No such
recommendations have yet been made by domestic
vehicle manufacturers.
CHECKING TIRE WEAR
Tires have wear bars (flat spots)in the tread
grooves to visually indicate wear. If the tread is
worn down so the wear bars are flush with the
surrounding tread, the tire is worn out and needs
to be replaced. If you see cords showing through
the rubber, the tire is unsafe to drive on and is
on the verge of failure. Replace the tire without
delay! The same advice goes for any tire that has
bulges, deep cracks or the tread is separating
from the casing.
Tread wear can be measured using a penny. Place
the penny with Lincoln's head upside down in a
groove between the treads. If you can't see the
top of Lincoln's lead, the tire is okay and still
has some wear left in it. But if the top of
Lincoln's head is flush with the tread, the tread
depth is 2/32-inch (1.6mm) or less, indicating the
tire is worn out and needs to be replaced.
Some experts now say the same test should now
be done with a quarter. If the top of Washington's
head is flush with the tread when you place a
quarter upside down in a groove, the tread depth
is 4/32-inch (3.2mm). Though the tire still has
some tread wear left, braking, traction and
handling are significantly reduced compared to a
tire with more tread on it. Because of this, many
experts now recommend replacing tires when the
tread depth is worn down to 4/32-inch or less.
NEWS UPDATE: January 10, 2007
TEST FOR AGED TIRES GAINS TRACTION
Source: SEMA eNews, Vol. 10, No. 2
Officials at the National
Highway Traffic Safety Administration (NHTSA)
believe that they have developed a test for
determining the durability of aged tires. It
reportedly involves subjecting a tire to high
temperatures (up to 150 degrees Fahrenheit) for
8-to-10 weeks in a high oxygen environment. The
test was given a stamp of approval by �The
Aged Tire Durability Task Group,� a 33-member
task force which includes representatives for tire
makers, the auto industry and safety groups. The
Task Group was formed in 2002 to establish a tire
durability test. The Task Group also endorsed its
own, separate durability test that would run tires
at about 75 miles an hour for more than 30 hours.
NHTSA is required to report its tire durability
test findings and recommendations to Congress by
August 2007. At issue is the claim that some
rubber compounds degrade over time, even if
unused. NHTSA has been in the process of studying
the topic but has found that it may be difficult
to establish a uniform time limit that does not
take into account other contributing aging factors
such as climate, handling and storage. Several
auto companies are backing a 6-year tire
expiration date and a number of safety advocate
groups are urging NHTSA to institute a regulation.
While supporting tire expiration research, SEMA
believes it is important that regulators and
lawmakers have the best science available before
making any decisions on this topic. They should
also consider the associated environmental, social
and economic costs if expiration dates lead to
premature tire scrappage. If a regulation were
proposed, SEMA would likely seek a provision that
exempts limited production tires (15,000 or less
annually) and other specialized tires, similar to
that already included in a California law
requiring replacement tires be as fuel efficient
as OE tires. (The law has yet to be implemented.)
Meanwhile, SEMA urges consumers to also focus on
critical safety issues such as tire inflation and
overloading of vehicles.
In a separate but related rulemaking issued
several years ago, as of September 2009 tire
manufacturers will be required to print the tire's
manufacture date in an easy-to-read, four-digit
code on the outside of tires. The date is
currently printed on one side of the tire but
coded in a fashion that it is difficult to
decipher by most consumers and frequently facing
inside when the tire is mounted. For more
information, contact Stuart Gosswein at stuartg@sema.org.
NEWS UPDATE: May 10, 2008
20/20 RUNS SPECIAL REPORT ON DANGERS OF OLD
TIRES
On Friday, May 9, 2008, the ABC news show 20/20
ran a special report on the dangers of old tires.
The news show used undercover reporters to
purchase "new" tires from various
retailers and tire stores. Some of these so-called
new tires were anywhere from four to 14 years old!
The report said these old tires are
"ticking time bombs." As rubber ages, it
increases the risk of the tread separating from
the tire, causing a sudden blowout and loss of
control of the vehicle.
The average consumer assumes that when they buy
new tires for their vehicle, they are getting new
tires, not old unsold tires that may have been
sitting in a warehouse for years. The date code is
not obvious, and if you don't know how to read it,
it is just a meaningless number on the side of the
tire.
The 20/20 report said that because there is no
expiration date on tires, it creates a potential
hazard for consumers who buy new tires but are
actually getting old tires that may be too
dangerous to use.
The 20/20 report said some experts are now
recommending an expiration date of only 6 years
from the date of manufacture, whether a tire has
been in use on a vehicle or has been sitting in a
warehouse.
Ford
Launches Ford Performance Site
|
|
With the passing of the famous SVT (Special
Vehicle Team) in recent times, Ford has now
rekindled a fire for the performance-minded Ford
Mustang fan base, as well as other Ford Racing
organizations. The newest site in the
blue-blooded portfolio is FordPerformance.com, an
arena dedicated to connect the fans to each other,
as well as the aftermarket. Hinged upon a
friendly web portal, the interactive site is
poised to bridge the experience from the
legacy’s past to the present and onward into the
future.
We recognize the important role that Ford
loyalists play in raising consumer awareness of
Ford Motor Company,” noted Jamie Allison,
Manager, Ford Racing Performance Group
Several clubs and organizations, such as MCA,
SVTOA, and IMBOC, are already taking part in the
project. Through the meeting via
FordPerformance.com, clubs & organizations
will gain a “plugged-in” knowledge of Ford and
Ford Racing visions, initiatives, and
spine-tingling news.
“We recognize the important role that Ford
loyalists play in raising consumer awareness of
Ford Motor Company,” noted Jamie Allison,
Manager, Ford Racing Performance Group, “and
performance enthusiasts tend to be the most
passionate, active and influential customers of
all. This new web-based asset allows us to
consolidate our communications with them under one
virtual roof. It will also enhance our
all-important relationships with Ford-based clubs,
coordinate our contact with Ford-centered events
and help showcase the exciting new performance
offerings from Ford – all in one place. In
fact, just like we'd done with Bullitt, we plan to
keep www.FordPerformance.com on the inside track
for information supporting the launch of the
next-generation Mustang.”
Other key features about the new site are:
Regular feature stories about Ford-based clubs,
members, events and products
Ford-oriented enthusiast club and membership
info, with links to club sites
A Ford performance vehicles “heritage”
archives section
Ford Performance Info Center contact and
merchandise information
Portal to Ford Racing, Performance Parts and
Ford Vehicles web sites
Exclusive Ford performance vehicle
“deep-dive” info and photos
Sounds good, right? Then it's time to take a
closer look at all of the features and offerings
avilable on the Ford
Performance website.
|
AMERICA’S
FAVORITE MUSCLE CAR HITS 9 MILLION MARK; SPECIAL MUSTANG
MAKES ITS HOME IN IOWA
 |
AMERICA’S
FAVORITE MUSCLE CAR HITS 9 MILLION MARK; SPECIAL
MUSTANG MAKES ITS HOME IN IOWA
STORY CITY, Iowa, May 6, 2008 – Iowa
farmer Thomas Krumm went to his local Ford dealer to order
a Mustang GT convertible and unwittingly ordered a piece
of history – his Mustang is the 9 millionth built by
Ford Motor Company.
He discovers that today when he picks up his milestone
Mustang at Gookin Ford in Story City, Iowa.
Krumm, a farmer from rural Story City, became
interested in Mustangs through his daughter, Rachael, a
Mustang enthusiast who saved enough money to buy her first
Mustang at age 17.
"Having been a Mustang fanatic my entire life, I
couldn't be more excited that my dad is receiving the 9
millionth Mustang," said Rachael Krumm, who also is a
member of the Iowa National Guard. "I am
thrilled that I get to see his Mustang GT and its cool new
features before I leave for Iraq."
Mustang is Ford Motor Company's longest-running
nameplate. It was introduced on April 17, 1964 at
the New York World's Fair.
"Mustang is an icon, and the 9 millionth
Mustang is a milestone we're very proud of," said
Fritz Wilke, Mustang Brand Manager.
"So many people have contributed to Mustang's
proud 44-year heritage possible – from incredible
Mustangs owners and enthusiasts to our partners at AAI
where Mustangs are built to Ford's Product Development and
Ford Division teams," he said.
About the Ford Mustang
The Ford Mustang is one of the most widely recognized
vehicles in the world. Today, one of every two
sports cars sold in America is a Mustang.
Mustang sales hit an astounding 419,000 in its first 12
months on the market, and topped the 1 million mark in its
first two years, shattering the sales records of any
single model in the history of the automobile.
Today, Mustang leads the nearly $1 billion aftermarket
parts and accessories industry as the most personalized
vehicle of all time, and has been recognized by SEMA as
the most accessory-friendly new vehicle.
Coming this summer are two special Mustangs – one
with a glass roof option and another with an upgraded
"Warriors in Pink" package, whose sales help
support breast cancer research.
# # #
10
Best Restomod Ideas for Mustangs
Vintage Mustangs Restored to Original Condition will
Always Have Their Place. But for Street-Driven Early
Ponies, These Ideas will Greatly Enhance the Driving
Experience.
By Miles Cook (Mustang Monthly)
It's evident that many of our readers have fully
restored vintage Mustangs that have made the rounds on
the judged show-and-shine circuit. That's all well and
good, and we don't want it to change for a number of
reasons, two of which are the preservation of Mustang
history and retention of the core readership of this
magazine.

This '69 fastback has several of our favorite restomod
tricks: a T5five-speed, 16-inch wheels with 50-series
radial tires, a PerTronixignition, and basic, but
sound, suspension upgrades. With a littledetail work,
it'll be an ideal and fun daily driven street car.
But what if you own such a car and want to do
something different with it, like take it on a road trip
or hit a string of weekend summer cruise nights? If
you're thinking what we are, you're thinking about the
best restomod ideas to turn your car into a more
enjoyable driver. Most of what's presented here is well
known. Enthusiasts have been installing better brakes,
wheels, tires, transmissions, and lots of other bits
since Hot Rod magazine began back in 1948. But, as
applied to a classic Mustang, a review is in order for
veterans and those who are relatively new to the Mustang
hobby.
Many Mustangs are ideal candidates for modern
upgrades, such as overdrive transmissions and safer disc
brakes, the two most significant upgrades on the list.
Of course, we don't advocate taking, for example, an
all-original Boss 429 or a '67 K-code convertible
and restomodding it to the max. But why not make
improvements to a more pedestrian coupe, fastback, or
convertible you'd like to drive to work more than once a
month? Or even one that's been extensively restored?
After showing a restored car on the judged show circuit
for many years, what would be the harm in swapping in an
AOD or a T5 trans and adding a set of front disc brakes
so you can enjoy the car on the open road? We think,
absolutely nothing.
In the final analysis, it's up to you. These ideas
are presented to get your mind churning in case you want
to take your car off the trailer and show field and put
it on the road. We've tried to think of ideas that can
be reversed easily or are nearly invisible on the
outside, such as an overdrive trans. We don't think you
should hot-rod a rare show car just for fun. But why not
install a set of 16-inch Vintage 45 wheels and modern
radial tires on your show-quality Boss 302 when you can
go back to the original Magnum 500s and repop bias-ply
tires in a matter of minutes? If you can change it back
again, all the better.
In fact, the first five upgrades we mention are
essentially invisible to the show judge's eye. A judge
will never know you have an AOD trans, a PerTronix
ignition, and a set of 3.50 gears in your '65 GT
convertible unless he looks under the car or removes the
distributor cap. Since this doesn't usually happen,
you'd have the ideal dual-purpose car. We don't think
you should trick show judges, but if the update is
invisible and the car is more enjoyable to drive,
there's certainly nothing wrong with that.
|
9,000,000th
Mustang Rolls Off The Line
Story by Sam Haymart
On a quiet day in Flat Rock on
the eve of Mustang's 44th birthday, a new car is
born.
|
04-22-08:
According to sources, Ford has built the
9,000,000th Mustang. A 2008 model, the car
rolled off the assembly line on Wednesday,
April 16th in Flat Rock, Michigan. The
milestone Mustang is said to be headed to
a dealership out in America’s Heartland.
No information was available at post time
about the car itself, which model it was
or which color.
Mustang has enjoyed
many of these high points in its history.
In 1964 it's unlikely that anyone knew
that we would be here 44 years later with
the Mustang still galloping through our
lives. Few nameplates have survived as
long as Mustang. Those which have been
with us as long can be counted on one
hand.
Throughout its storied
history, the Mustang has had both its high
water marks and its lower points. 1966 saw
the first million Mustang’s built. The
coming years brought larger more powerful
Mustangs including the BOSS 302 and 429,
Mach 1, and Shelbys. It all ended in 1974
when the Mustang II was introduced in the
era of the first gas crunch. While car
enthusiast’s gave the Pinto based
Mustang a solid thumbs down, the car
buying public made it a phenomenal sales
success.
The Fox
bodied Mustang brought back the life in
1979. Shortly thereafter the 5.0 V8 was
back in action and performance once again
ruled the showrooms. But all was not well.
In the late 1980’s Ford was seriously
considering letting Mustang die. Sales
were down and efforts to replace the
Mustang with a front wheel drive car based
on a Mazda were roundly squashed by
enthusiasts.
Forces
within Ford including John Coletti helped
bring about the new SN-95 Mustang in 1994
which started a new era for Mustang. Of
course recent history is much easier to
contemplate as our memories are still with
us. Though the 1990's were not long ago,
it seems like eons when we look at the new
2008 Shelby GT-500 with 500 horsepower
sitting before us. Who would a thunk it?
Mustang
has come a long way. That would be
9,000,000 cars away from the day Lee
Iacocca dawned his darling.
Congratulations Ford for sticking with the
pony car through thick and thin!

|
|
Well known Dearborn landmark
coming down...
To all those who own a Cougar with a plant code of
"F" you might want to tell your car that its
mother just died!! Thats right, the old Dearborn
Assembly that had seen many different vehicles roll off
its line, everything from Eagle boats from WW 1, Fordson
tractors, Model A, Ford "shoebox",
Thunderbird, Mustang (for 40 years), and last but not
least our beloved Cougars, is in the process of demolition
that started in the middle of March. I am fortunate
enough to have a front row seat of the sadness and have
taken some pictures of the catastrophe.

PS: Anyone ever go through or used to work there that
would like to add to this epitaph feel free to share
some memories.
Return
of the 5.0 Ford Mustang
The
rumor mill seems to have picked up a little wind to keep
churning intel regarding the next Ford Mustang and its
potential powerplant. Facing contenders, the Chevrolet
Camaro and the Dodge Challenger, Ford has to do something
progressive to keep the fire burning inside every Mustang
fan. Stuff.co.nz recently conducted an interview with Bill
Osborne, President of Ford Australia, and sniffed out some
details regarding Ford's initiatives for putting the 5.0L
V8 (from the Aussie Ford Falcon) into the next S197 Ford
Mustang.

Nothing
solid has come from this interview from the Motor City,
but with Ford's promises of bringing more rear-wheel drive
tech from the land down-under to the states, we have to
believe this could be a promising endeavor. After all,
what better way to attract one of the strongest Ford
Mustang followings, the 5.0 Fox Mustang crowd, toward the
newest generation of Ford Mustang? This might just be the
golden ticket, straight from the chocolate factory.
If
the 5-oh reaches the 2010 Ford Mustang, there are many
choices Ford will have to make. Will they drop the motor
straight in from the Falcon? Will they utilize a cammer
concept or perhaps something from the Saleen Parnelli
Jones Limited Edition Mustang? Best yet, will the 5.0
reach every GT or will it be limited to a new Mach 1 or
even..gasp..a new-generation Boss?
CALL
OUT THE BUCKET BRIGADE, MCQUEEN FANS: MUSTANG INFERNO™
LIGHTS THE STREET AFIRE IN 2009:
2009 Mustang Inferno
• Advanced horses: Featuring the latest in Ford
Racing Technology, The Inferno's Towering powerplant is a
supercharged 5.4 liter Diesel V8, producing 550 horsepower
and 500 foot-pounds force of torque.
• Priority mission specific custom design
accessories available in extruded aluminum and stainless
steel
• Rated for Safety: All trays, shelves, and tool
boards certified to ratings
• Inspired by the Academy Award Film: "Chief
O'Hallorhan Red" paint calls back the original movie
safety vehicles. Ford sound engineers deliver an alarm
note that matches the fire trucks of the film.
• Latest technologies using advanced multiplexed
electrical network
• Featuring Microsoft's "Dispatch Sync"
technologies, to support everything from your RED(PRODUCT)
iPod to your Motorola MOTOMESH(tm) XTS® 5000 Digital
Portable Radio.
• Optional bolted in accessories for future
growth
• Optimum Safety-tuned Suspension: Modified
chassis and suspension improves an already competent and
capable chassis to deliver the most balanced fire fighting
vehicle ever.
• Legacy of Mustang magic: Inferno is the latest
in a line of special editions that the Mustang platform
hot. Plus, it delivers on the Mustang tradition of unique
products that fit customers’ individual preferences: a
steed for every need and one for every "hose
head."
• Supreme Value: Inferno carries on the Mustang
tradition of affordable performance with a $59,075
Manufacturer’s Suggested Retail Price (MSRP). A limited production run
of 9,911 units is planned (for 2009.) To ensure
collectibility, future runs are planned of no more that
770,700 units will be produced each year, through 2012.
SAN FRANCISCO
, Apr. 1 – Three decades after hitting the big
screen and redefining the heroism of firefighters
everywhere, the Ford Mustang Inferno returns to the
streets in 2009, blending the best Mustang ever, the
latest in Ford Racing technology, and the most advance
public safety platform on the market.
This modern classic delivers a balance of power and
performance, thanks to special chassis, safety, and
suspension tweaks as well as the 550 horsepower and 500
pound-feet of torque that Inferno delivers through its 5.4
liter Diesel V8 engine.
“The 2009 Mustang Inferno embodies the true spirit of
the 1974 movie vehicles,” said Doug Roberts, group vice
president, Global Safety Product. “Like the original
Fire Trucks in the Towering Inferno, this car dials the
driving dynamics up a notch for Mustang enthusiasts who
love the performance, handling, safety, and the sweet
sound of emeregency sirens that only Mustang Inferno can
deliver. The Inferno continues Ford's rich tradition with
the McQueen mystique. It started with the BULLITT
in '01 and '08, and continues with the Inferno in '09. We
also hope to bring addition McQueen-themed vehicles to
market in the coming years: the Junior Bonner Taurus X
Rider Edition, the Tom Horn F150, and the Great Escape
Escape."
The 2009 Inferno arrives in dealers early next year, with
a starting MSRP of $59,075 (including destination and
delivery) and limited production of 9,911 units for the
U.S.
No Canadian units will be shipped until the Maple Leafs
make the playoffs; Canadian versions of the Inferno will
have very limited availability.
The launch of the limited edition 2009 Mustang Inferno
coincides with the 35th anniversary of the release of the
Warner Bros/20th Century Fox film that inspired the car's
name. In the movie, legendary actor Steve McQueen commands
a "Blazer Red" 1974 American LaFrance that
gained cult status among Fire Fighting enthusiasts, thanks
to a 1-minute scene that film and car buffs believe
defined the modern Fire Vehicle "Lights and
Sirens" arrival for all time.
The 2009 Mustang Inferno will be built at AutoAlliance
International in Flat Rock,
Mich.
It goes on sale late this year. Press materials and
visuals of the new 2009 Mustang Bullitt will be available
soon at Media.Ford.com:.
About Ford Motor Company
Ford Motor Company, a global
automotive industry leader based in
Dearborn
,
Mich.
, had absolutely nothing to do with this press release, as
it was a pathetic attempt at 04/01 humor. Neither did
Microsoft, Motorola, or Warner Bros., 20th Centrury Fox,
or the Estate of Steve McQueen. Ford Motor Company
manufactures or distributes automobiles in 200 markets
across six continents. With about 260,000 employees and
about 100 plants worldwide, the company’s core and
affiliated automotive brands include Ford, Jaguar, Land
Rover,
Lincoln
, Mercury, Volvo and Mazda. The company provides financial
services through Ford Motor Credit Company. For more
information regarding Ford’s products, please visit Ford
Vehicles: Ford cars, trucks, SUVs, and crossovers.
I like cheese.

FORD
AND SHELBY TO BUILD 2009 SHELBY GT500KR MUSTANGS TO MEET
WORLDWIDE DEMAND
DEARBORN,
Mich., March 20, 2008
- To compliment the 1,000 2008 40th anniversary
Edition Shelby GT500KR “King of the Road” Mustangs,
Ford and Shelby Automobiles announce that an additional
746 units will be built for the 2009 model year to help
meet worldwide demand of the supercar. Of that total, 571
units will be available for U.S. customers thus equaling
the 1,571-unit production run of the original Shelby
GT500KR. The remainder of the units will be for countries
that did not receive 2008 models.
“The response
to this car has been overwhelming, so I’m glad we can
share it with more Mustang enthusiasts,” said Carroll
Shelby. “This car is really special to me and
demonstrates that when Shelby Automobiles gets together
with Ford SVT and Ford Racing, we can deliver a Mustang
that will compete with the best in the world.”
Like the 40th
anniversary limited edition, the 2009 Shelby GT500KR will
feature a 540-hp 5.4-liter supercharged V-8 with a Ford
Racing Power Upgrade Pack, 3.73:1 rear axle ratio,
short-throw shifter, and unique suspension tuning.
Exterior design draws inspiration from the classic Shelby
KR Mustangs and features unique carbon composite hood,
wheels, and unique striping.
The
unique 40th anniversary badging will only be featured on
the 2008 special edition.
The Shelby GT500KR or “King
of the Road” Mustang is the fourth limited-edition
Mustang that Shelby Automobiles and Ford have brought to
market since resuming their collaboration in 2001. It
builds on the performance and success of the
500-horsepower Shelby GT500 – the most powerful
production Mustang ever.
“If you drive a
Shelby Mustang, you are part of something special: a
40-year history of legendary racing and street cars,”
says Robert Parker, Ford Division Car marketing manager.
“That’s what is driving interest in the GT500KR among
enthusiasts around the world.”
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